![google photos search by map google photos search by map](https://bgr.com/wp-content/uploads/2015/10/google-maps-web-material-design-1.jpg)
This all means that Maps users are mostly looking for a place they can visit right now.
![google photos search by map google photos search by map](https://d.newsweek.com/en/full/839254/mario-kart-mode3.png)
It’s more of a map than a business directory. Google Maps is more frequently opened when the user is mobile and looking for directions or places around them than when researching places to go while still at home.Īs much as Google is taking efforts to make Google Maps more social, more functional and more ultimately more than a way of finding directions, we have to remember that the key functionality is still in the title. I would put this down to the types of businesses more likely to be looked for in Google Maps, such as restaurants, cafes and bars. Interestingly, the far right bar shows the only time in these results that one metric superseded another when the image count got above 100. Views on Maps: A customer found the business via Google Maps. Views on Search: A customer found the business via Google Search, including local pack results from search. In case you’re fairly new to GMB Insights, here are Google’s own definitions of these metrics: Businesses with more than 100 images get 1,065% more website clicks than the average business, while those with just one get 65% fewer.īusinesses with more GMB photos get more views on search and views on maps.Businesses with more than 100 images get 2,717% more direction requests than the average business, while those with just one get 75% fewer.Businesses with more than 100 images get 520% more calls than the average business, while those with just one image get 71% fewer.We also looked at deviation from the median to get an understanding of exactly how much getting more images on your profile can affect customer actions. The more photos you have on your Google My Business listing, the better your chances of leading customers from discovery to conversion. What I mean by that is that, unlike other Insights metrics (like views on search/maps and discovery/direct searches), we know that GMB images can directly influence customer actions as they’re more likely to be visible in the same place as the call-to-action buttons.Īs you can see, there is a consistent correlation between the number of images on a GMB profile and the numbers of website visits, phone calls and direction requestions that came through Google My Business. I’ve decided to start backward with the last stage of the consumer’s discovery journey because clicks, calls and direction requests from GMB profiles have the strongest connection to image visibility. With that out of the way, let’s paint a picture… Businesses with more GMB photos get more clicks, calls and direction requests I’d also note that while there are strong correlations, I cannot argue causation – but even without that, I feel the figures are quite compelling. For this data, we only looked at businesses with one or more image uploaded, and these images were uploaded by the business or consumers. In the following charts, averages are calculated using the median business in the data set, and all data is worked out per month. Here’s a look at the correlations between the quantities of images visible on a GMB profile and other GMB performance metrics such as website clicks, calls, views on search and more. How important are Google My Business photos to local search performance?Īs part of BrightLocal (my company)’s recent Google My Business Insights Study, we analyzed the GMB Insights of 45,000 businesses in 36 industries across four countries, in order to learn how this data has changed over time and, crucially, to see if there are any correlations.
![google photos search by map google photos search by map](https://s1.cdn.autoevolution.com/images/news/gallery/google-maps-suddenly-becomes-painfully-slow-on-some-android-phones_1.jpg)
Let’s take a look at what analyzing 580,853 images across 15,191 Google My Business listings taught us about GMB images, and how they could be impacting search and user behavior. Even before platforms like these rose up and put the power of visually representing the customer experience firmly in the hands of the consumer, people wanted to see with their own eyes what they’d be getting for their money.įactor in the prevalence of photos from the now-ubiquitous Google My Business, and it’s clear that it’s more important than ever to look your absolute best when consumers are searching for businesses like yours.ĭon’t believe me? Read on for some compelling evidence to convince you to take GMB photos seriously. In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local businesses.